Case Study

Client: Michele Smith, Inc.

www.michelesmith.com

Project: ecommerce web design & development

Michele Smith, Inc. hired BentMetal to redesign their old website. Actually, the old site was a conglomeration of several different sites, pieced together to attempt to address all aspects of the multi-faceted business. Because of this, nothing was cohesive. The task presented to us was to create ONE site where people could go to find everything 'Michele Smith'. This was to include news, information, ecommerce, mailing lists, social media, video and photographs. In addition, they needed to be able to update the content of the site frequently, and the look and feel of the site needed a major overhaul.

Our solution was to combine several different resources into one place where they would have the ability to manage all of the content through an easy web interface . We customized the design to represent Michele and, in essence, give her a cohesive brand. The website gives them a lot of flexiblity in adding new content and allowing them to highlight recent news and upcoming events, as well as manage their ecommerce side of the business.